The Eastern Shore Elf is Back to Promote Local Shops

The award-winning Eastern Shore Elf is back for another year of fun and prizes! Each day between Black Friday and December 23, the Eastern Shore Elf will be visiting & highlighting a different Eastern Shore retailer. We’ll use the Eastern Shore Chamber’s social media reach to tell shoppers about the many wonderful local shops and attract them to your store.

Our team has been brainstorming the best ways to reach the biggest possible customer base and will once again be offering daily prizes and a grand prize basket at the end of the shopping season.


Ways to Win:

Like & Comment Giveaway:
Each night we will use a photo of the elf with your store’s prize to announce where he will be the following day. This post will also announce any promotions you want to run that day in your store (20% off of holiday pajamas, free gift with purchase, it’s up to you.) We will encourage shoppers to like the stores page, the Chamber’s page & tag 2 friends in the comments to be entered to win your store’s giveaway prize. We don’t want to limit you on your store’s prize selection, but we do ask that stores give away an item with at least a $25 value. The more tempting the prize, the better results you’ll get.

Grand Prize Basket:
Each participating store will be asked to donate a prize worth at least $10 to the Grand Prize Basket. On the day the elf is in your store, we’ll encourage people to come in to shop. Anyone who posts a picture of the elf in the comment section of the facebook post will get an entry into the Grand Prize Drawing. The goal is to get shoppers in your store.

Get Creative:
This is an opportunity to be creative with your marketing efforts this holiday shopping season. Come up with a fun or mischievous way to pose the elf while he’s in your store. Share selfies with him throughout the day. Just have fun with it! 

Something new this year: Since the elf’s schedule won’t be a secret this year, we’ll provide you with an elf calendar so people can easily follow along throughout the shopping season, a poster for you to hang in your shop window, and pre-made social media graphics you can use to let your followers know when he’s coming to your shop.

Is there a cost to participate?
It is free for businesses to take part in the Eastern Shore Elf promotion, but we do ask that retailers contribute a giveaway item worth at least $25 and a prize basket item worth at least $10. The better the prizes, the better participation.

How do I sign up?
We want all of our local stores to get in on the fun & take advantage of this marketing opportunity, but space is limited to 31 Eastern Shore Chamber members. Dates will be assigned on a first come, first served basis. So, go ahead and sign up.

Click here to Register

More Questions?

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