Empathy Communication Consulting is offering several social media workshops to help small businesses make the most of their marketing budgets. Below are the workshops she is offering this April. You can also find more information about each workshop on her facebook page, https://www.facebook.com/pg/empathycommunication/events/.

 

The Social Media Social - Meet and Mingle

April 4th 4-6 p.m at Beef 'O' Brady's in Spanish Fort

Free

https://www.facebook.com/events/171325703381161

Join us for Happy Hour and learn how online marketing could help you promote your brand and business. 
Are you using a blog, a website, email marketing, Facebook, Twitter, LinkedIn or Instagram? It could help!
Free event - buy your own beer. Grab a beer and pick my brain!

Power Up Your Facebook Page Workshop

April 11th 12-2 p.m. at Beef 'O' Brady's in Spanish Fort

$30 / online registration

https://www.eventbrite.com/e/power-up-your-facebook-business-page-tickets-32799565383

 
You started a Facebook Page for your business. You're spending time on Facebook. But are you making the most of it? A Facebook Business Page is a great tool to reach out to more people, engage with your existing customers to stay top of mind and increase loyalty. 

The goal of this 2 hours workshop is to empower you to promote your brand and business. You will get out with a plan tailored for your needs and cheat sheets to refer to later.
Bring your laptop to work on your Page. Lunch included.
You will learn how to:
-Help people find you on Facebook
-Ensure you have a powerful presence on Facebook all year long
-Create content that catches attention
-Use all the formats your Page offers including Facebook Live, Carrousels and Slideshows
-Promote your Page
-Use Facebook for Search Engine Optimization
-Leverage Reviews
-Run competitions and games to engage your followers
-Use Facebook Advertising with specific targeting to make the most of every dollar you spend

Speaker: Eleonore Verfaillie has 12+ years experience in Communication, she has worked for major brands internationally and is know happy to bring her experience and knowledge to local businesses. 

 

Content Marketing Made Possible Workshop

April 25th 12-2 p.m. at Old 27 Grill in Fairhope

$30 / online registration

https://www.eventbrite.com/e/content-marketing-made-possible-tickets-32854941013

 

You know you should post on Facebook, Twitter and Instagram, and send a newsletter to your clients. Do you feel like you never have the time? We can get you more efficient at this! It's all about being strategic and organized.

Content marketing is a great way to promote your business or non-profit across different channels:
- on your website/blog
- on social media 
- with email marketing
It is proven to boost Search Engine Optimization and support PR.
The goal of this 2 hours workshop is to empower you to promote your brand and business. You will get out with a plan tailored for your needs and cheat sheets to refer to later. 

You will learn how to:
- create content that engages your audience
- plan, schedule and publish your content
- recycle
- curate/share external content

Bring your laptop to work directly on your plan. Lunch included.